SCAMPER Model

S-Substitute

Batavia, a New York department store gave each of his employees a thermal mug, reducing disposable cup trash by 85%. This simple substitution generated an incredible amount of free publicity.

When ice cream sodas were discouraged by clergy on Sundays (sucking-sodas was not the right thing to do in a church!), the soda manufacturer Robert Green got around the ban by serving ice cream on Sundays with sweet syrup and no soda- hence the sundae-a new American Delight!

C-Combine

In the mid 1880’s Eastman developed a cellulose film that weighed almost nothing. This idea in itself was a great one and then Eastman designed a light weight camera to use with the now film. This combination made him the leader in photography within 10 years.

A-Adapt

In New Mexico a research project is underway to adapt jimsonweed, poisonous to humans, to help clean up heavy metal pollution in the environment.

M-Magnify

Because George Cullen wondered what would happen if he expanded his grocery store to heroic proportions, the Supermarket was born

P-Put to other uses

Clarence Birdseye extended the process of fast-freezing foods to the circus industry and created a brand-new product-frozen orange juice.

E-Eliminate or minify

The original doughnut did not have a hole. According to one legend a small boy found that the center portion of the doughnut made by his mother was not properly cooked, so he forked-out the center portion and thus was born the doughnut as we know it.

R-Rearrange

Rearranging is one of nature’s prime methods of creation. The moving plates of the earth’s crust form new land masses and surface features. The shuffling of the DNA genetic deck through sex produces new life forms. Similarly, rearranging your resources can create new ideas. Try putting your ending in the middle, or the center on the top, or the inside on the outside, or the left on the right.

The key to Xerox’s success was a better pricing arrangement. What would you like to rearrange, magnify, adapt, change, substitute, combine?  Wear your creative cap…. The possibilities are endless.