Practical ways to manage trust

Sales teams are under constant, almost daily, pressure to perform. So, leading a sales team calls for creating, growing and sustaining trust. Here are 10 practical ways, suggested by Robert Hurley, to create and manage trust within teams…

Trust is a measure of the quality of a relationship between two people, a group of people or between a person and an organization. In totality predictable situations the question of trust does not arise. When you know exactly what to expect there’s no need to make a judgement call. The turbulence of outsourcing mergers, downsizing and changing business models creates a breeding ground for distrust

Leading in such an environment requires acting in ways that provides clear reasons to decide to trust.

Some practical ways to manage trust :

  • Increase the frequency and candor of your  communication
  • Under promise and overdeliver to establish predictability and integrity
  • If promises cannot be fulfilled, explain why honestly
  • Take actions that demonstrate a genuine concern for others
  • Serve others’ interests even if on occasion, you bear some loss
  • Demonstrate competence in carrying out tasks at hand
  • Acknowledge areas of incompetence and compensate by sharing or delegating responsibility
  • Use the word ‘WE’ instead of ‘I’
  • Try to enhance confidence by recognizing achievements and correcting failures by coaching, rather than harsh discipline
  • Be patient, it takes longer to build trust with some individuals

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust

– Zig Ziglar –
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