Communicate To Win – Heinz Goldmann

He is the bestselling author of “How to Win Customers, “Communicate to Win, and numerous articles in the international business press.

In his book ‘COMMUNICATE TO WIN’, Heinz addresses the art and science of communication, and clearly outlines 12 key points that every executive must follow in order to effectively communicate with and motivate employees, participants and customers alike.

To quote Goldmann from the introductory chapter, ‘What is important is not what the speaker wants, but what the participant wants’. He talks about finding the common denominator to engage the target audience and win them over, with outstanding results. The book provides a treasure trove of practical, simple yet powerful tools that one can employ to achieve in one of the most important yet neglected duties of an executive in the corporate world: Communication

Goldmann lays out the route for effective speeches in the following ways:

How to prepare for a speech.

How to open big.

How to keep the audience’s attention.

 How to control expression.

How to manage stage fright.

How to categorize speeches into different types and deal with each circumstance.

How to close compellingly.

How to handle tricky questions.

 How to motivate and get the desired results.

He also delves into some detail about the common pitfalls to avoid while making presentations.

The book is divided into 12 chapters, each one dealing in detail with one key point. Each chapter begins with 4 real- world questions for the reader to solve, before moving on to the subject matter. The author manages to maintain brevity while still packing it with chunky bits of Information, that would justify a topic as wide’s communication. Goldmann prescribes Patience, Persistence and Hardwork to reach your communication goals and provides the insights and tools you will need to boost yourself through the journey and come out on the other side with outstanding results. A must read for all Salespersons.

Happy Reading!